Atlas Gastro Bar
Kallang, Singapore 🇸🇬
Atlas Gastro Bar isn’t your typical neighborhood eatery. Nestled in the heart of 📍 Kallang, it’s a vibrant, experimental space where local produce meets bold Southeast Asian flavors. The rebrand and digital experience were crafted to reflect the same energy as the food—playful, expressive, and rooted in everyday joy.
Vibrancy
The visual language draws directly from the ingredients used in the kitchen: kale greens, sweet potato oranges, purple yams, and turmeric golds form a rich, natural palette. These colors not only evoke appetite but also reinforce the brand’s connection to real, honest food. Hand-drawn doodles and icons bring warmth and a sense of fun, anchoring the brand in its casual, community-focused roots.